– Gen and Ian, Ashbala –

Gen  and her husband Ian, left the big smoke in a tree change and joined Chris as original members of the herd in 2011. Sage thinks of Ian and Gen as family….because, in a real sense they are!  Gen is Chris’s sister and until recently worked in the business.  These days she is content to supply the family cattle (as she runs after her children on a day to day basis).  As when Sage was founded, Gen and Ian want a vehicle to bring their premium ethically raised grass fed beef direct to consumers, avoiding saleyards and feedlots. They run a quality herd of Braunveih cattle (hailing from Switzerland, the second oldest breed globally).  They not only produce cattle with excellent marbelling, they also keep one of the heritage breeds commercially available.